Audience targeting and segmentation
We decide who sees your ads before we decide what they say. Segments come from your own customer data, lookalike audiences and behavior, and we run them on Meta, Google Ads and programmatic display.
What we do
- Segments from your data
- Customer lists and site visitors grouped by what they bought, asked about or looked at.
- Lookalike audiences
- New people who resemble your best customers, built on Meta and Google from those segments.
- Behavioral targeting
- Interests and in-market signals, tested against each other rather than stacked together.
- Retargeting windows
- Different messages for someone who visited yesterday and someone who visited last month.
- Cross-platform consistency
- The same segment definitions on every platform, so results can be compared.
How we measure it
We compare segments on cost per acquisition, engagement and how many of their leads qualify. A segment that brings cheap leads nobody buys from gets cut.
Paid ads covers building and running the campaigns. Audience targeting is the part that decides who they reach, and it is usually where wasted spend hides.
Part of our work for logistics companies and B2B service firms.
Questions we get
How is this different from paid ads?
Paid ads is the campaign work: structure, bids, creative and budgets. Audience targeting is the list of people those campaigns reach. The same team runs both.
Other services
- Paid adsGoogle Ads, Local Services Ads, Facebook, Instagram and LinkedIn campaigns, set up to count leads and sales.
- Analytics and trackingGoogle Analytics, conversion tracking and reports that tie every lead to the ad, search or post that brought it in.
- Conversion rate optimizationUX audits, A/B tests, heatmaps and landing pages, so more of the visitors you already have become leads.
- Growth marketingA plan across channels, including video and social, run by the same team that wrote it.
- SEO and local searchGoogle, Google Maps and AI answers, aimed at the searches that turn into customers.
Let's talk about audience targeting.
A free 30-minute call with a custom marketing audit, and no commitment. 20 N Tower Road, Oak Brook, IL 60523.