Paid ads on Google, Meta and LinkedIn
We plan, build and run paid campaigns on Google Ads, Facebook, Instagram and LinkedIn, plus programmatic display. Every campaign is set up to count the leads and sales it brings in, so the budget moves toward the ads that bring in customers.
What we do
- Google Ads
- Search campaigns for the terms your buyers type, and Performance Max only where there is enough conversion data to feed it.
- Local Services Ads
- The pay-per-lead listings that sit above the regular ads for local services. This is what we ran for the Naperville dental practice.
- Facebook and Instagram
- Paid social built around one offer per campaign, with audiences we test and replace when they stop converting.
- Campaigns aimed at job titles and companies, for businesses that sell to other businesses.
- Retargeting
- Ads shown to people who visited your site or started a form and left.
- Programmatic display
- Media buying across ad networks, when the audience is clear enough to justify it.
How we measure it
We judge campaigns by cost per qualified lead and return on ad spend, not cost per click. A cheap click that never converts costs more than an expensive one that does. Each campaign optimizes for the conversions you care about, such as booked appointments, phone calls and lead forms.
Also called performance marketing: PPC, paid social, retargeting and media buying.
Part of our work for logistics companies, healthcare practices, law firms and B2B service firms.
Hear it from the team
Stop wasting money on Performance Max: set up a leads campaign instead
What Brigitte says
0:00 / 1:48
A dental practice in Naperville, Illinois
Google Local Services Ads and YouTube Shorts, September 20, 2024 to January 20, 2025
904
new patients
$16.85M
in total case production
Source: the practice’s own records for the campaign
- phone leads from the ads
- 125phone leads from the adsSource: Google Ads
- of ad impressions above the regular results
- 99.75%of ad impressions above the regular resultsSource: Google Ads
- YouTube Shorts views
- 20,000+YouTube Shorts viewsSource: YouTube Studio
- average monthly case value
- $7,081.69average monthly case valueSource: practice records
Questions we get
Should I run Performance Max?
Not as the only campaign, and not before it has the right conversion data. Without it, Performance Max finds anyone likely to convert on anything and shows your ad across every Google property, which works like a digital billboard. We set the campaign goal to the conversions you want, such as booked appointments, calls and lead forms, and turn off defaults like outbound clicks.
What should I judge my ads by?
Cost per qualified lead. If leads drop off at the landing page or the intake step, no amount of ad optimization saves them, so we check the path after the click before we raise a budget.
Other services
- Audience targetingSegments built from your customer data, lookalike audiences and behavior, on Meta, Google Ads and programmatic display.
- Analytics and trackingGoogle Analytics, conversion tracking and reports that tie every lead to the ad, search or post that brought it in.
- Conversion rate optimizationUX audits, A/B tests, heatmaps and landing pages, so more of the visitors you already have become leads.
- Growth marketingA plan across channels, including video and social, run by the same team that wrote it.
- SEO and local searchGoogle, Google Maps and AI answers, aimed at the searches that turn into customers.
Let's talk about paid ads.
A free 30-minute call with a custom marketing audit, and no commitment. 20 N Tower Road, Oak Brook, IL 60523.