Growth marketing strategy
We build a plan across channels for more leads, customers or sales, run it, and keep what works. Strategy and execution sit with the same team, so nothing is lost in a handover.
What we do
- A channel plan
- Which channels to use, in what order and with what budget, based on your business and your numbers.
- Multichannel campaigns
- Search, paid social and content working toward the same offer.
- Video and social content
- Short-form video and social campaigns, produced and distributed for you.
- Experiments
- Small tests of new channels and offers before money goes behind them.
- Reporting tied to revenue
- Each channel judged by the customers it brought in.
How we measure it
Traffic, conversion rate and customer growth, each traced to the channel that produced it.
Video and social content are part of it. For the Naperville dental practice, YouTube Shorts ran alongside the paid ads.
Part of our work for healthcare practices and B2B service firms.
Hear it from the team
Five marketing tools worth the money
What Brigitte says
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A dental practice in Naperville, Illinois
Google Local Services Ads and YouTube Shorts, September 20, 2024 to January 20, 2025
904
new patients
$16.85M
in total case production
Source: the practice’s own records for the campaign
- phone leads from the ads
- 125phone leads from the adsSource: Google Ads
- of ad impressions above the regular results
- 99.75%of ad impressions above the regular resultsSource: Google Ads
- YouTube Shorts views
- 20,000+YouTube Shorts viewsSource: YouTube Studio
- average monthly case value
- $7,081.69average monthly case valueSource: practice records
Questions we get
Do you only plan, or do you also do the work?
Both. The people who write the plan run the campaigns and report on them.
Other services
- Paid adsGoogle Ads, Local Services Ads, Facebook, Instagram and LinkedIn campaigns, set up to count leads and sales.
- Audience targetingSegments built from your customer data, lookalike audiences and behavior, on Meta, Google Ads and programmatic display.
- Analytics and trackingGoogle Analytics, conversion tracking and reports that tie every lead to the ad, search or post that brought it in.
- Conversion rate optimizationUX audits, A/B tests, heatmaps and landing pages, so more of the visitors you already have become leads.
- SEO and local searchGoogle, Google Maps and AI answers, aimed at the searches that turn into customers.
Let's talk about growth marketing.
A free 30-minute call with a custom marketing audit, and no commitment. 20 N Tower Road, Oak Brook, IL 60523.