People search TikTok like Google. Make sure they find you
Alex Zamora on making your videos findable in TikTok search: keywords in the first caption line, native captions, and saying the keyword out loud.
Alex Zamora, Head of Analytics. Recorded . 45 sec.
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What Alex says
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Full transcript
67% of Gen Z now use TikTok as their search engine, not Google. If your caption doesn't match what they're typing, you don't exist. People are searching "gym near me", "lawyers that answer calls", "PTs for knee pain" right inside the app. I'll give you three fixes. The first one, put your keywords in the first line of your caption, not buried in the hashtags.
Two, turn on native captions so TikTok reads your spoken words too. Three, say the keyword out loud in your first three seconds. We build this into every client's account at Market Pulse, gyms, law firms, hotels, because getting found isn't luck, it's a system. Comment "search" and I'll send you a free breakdown of how findable your account actually is.
This is part of our growth marketing work.
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