AI Overviews now sit above the Google ad you paid for
Brigitte Bentulan on answer engine optimization, and why to check how AI engines read your business before you spend on ads.
Brigitte Bentulan, Growth Marketing Strategist. Recorded . 52 sec.
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What Brigitte says
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Full transcript
Six out of ten Google searches are being intercepted by AI. You know what that means? That means if you are a media buyer, you are buying Google ads. It doesn't even get to the Google ad. And as a media buyer, that is so freaking annoying. You know why? Because you're paying for the top spot.
But guess what? The top spot is the AI Overview. When you put in a question, the AI Overview is now your number one spot and a lot of people, the six out of ten, aren't going to get past the AI Overview. So what the hell are you paying for? So, being the ethical media buyer that I am.
If you're going to be spending any money with me or any money on ads or Google, make sure you're addressing your AEO status. What is AEO? Your answer engine optimization. Before you spend any money, any ad money, make sure that the AI engines are reading your business because otherwise you're losing out hundreds of thousands of dollars.
This is part of our SEO and local search work.
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