How a service business brings in new clients at each stage

Brigitte Bentulan on prospecting, daily video and when to start paying for content and ads as a service business grows.

Brigitte Bentulan, Growth Marketing Strategist. Recorded August 19, 2026. 47 sec.

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What Brigitte says

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Full transcript

How to bring in new clients, anybody who has a service-based business. Your first 10 to 20K, that's going to be from pure prospecting. Your network, people that you know, people who are actively looking for the business. You're going to be talking to people in addition to posting videos.

Content. That's all you should be doing. So, posting videos every day on Meta, so that's Instagram, Facebook, TikTok, and then you should be posting on Google. If you exceed 20K a month, you should be investing in regular content creation and ads. Google Ads, Meta ads, wherever you're from. Finding your high-ticket client and consistently getting those leads, you should be running ads.

This is part of our growth marketing work.