A five-minute Google Business Profile update for local clinics

Brigitte Bentulan on updating your Google Business Profile services, description and posts so patients searching nearby find you and call.

Brigitte Bentulan, Growth Marketing Strategist. Recorded August 19, 2026. 1 min 11 sec.

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What Brigitte says

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Full transcript

Stop wasting your money on SEO companies that promise you first page ranking. Instead, follow this 5-minute Google Business Profile tutorial that will get your phone ringing within this week. SEO agencies focus on broad keywords that get traffic to the website, but you're a local clinic.

That's not what your patients are looking for. Instead, they're looking for the Google Business Profile when they're searching up medical clinic near me or dermatologist near me. They get to your Google Business Profile first, before even stepping onto the website. And then that profile is where they put the call. So when you pull up your Google Business Profile, you want to go to Edit Services. You can actually pull up all the services that you offer and within the area that you are serving.

And then we put in a description with all the keywords that you'd want, with the location that you're trying to target. The last thing you need to do is update this just as if it was a social media post. And that's it. Takes about five minutes to update it once, preferably to take 30 minutes per week to do this.

This will give you a lot more value than a $2,000 SEO retainer. Good luck!

This is part of our SEO and local search work.