Stop posting on LinkedIn every day and start commenting

Brigitte Bentulan on why thoughtful comments on other people's posts can do more for you on LinkedIn than daily posts.

Brigitte Bentulan, Growth Marketing Strategist. Recorded July 16, 2026. 58 sec.

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What Brigitte says

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Full transcript

You need to stop posting on LinkedIn every single day and you need to start commenting 10 to 100 comments per day. Why? So LinkedIn is currently rewarding comments over content. It's because content is not being pushed as much as comments. Comments are being prioritized over content.

A typical user visits LinkedIn about twice a week. It's not like TikTok or Instagram where you open the app multiple times a day and scrolling. And LinkedIn is a very selfish place. What LinkedIn does prefer is you to engage with other pieces of content. So instead of posting AI slop every single day, think about writing more thoughtful and insightful and intentional comments on other people's posts.

In fact, LinkedIn is showing comment impressions and you can track your comment impressions. So when it comes to activity on LinkedIn, you should be commenting 10 to 100 times a day over posting every single day. You'll get better results.

This is part of our growth marketing work.